Upgrading To Performance Max – Google Ads Launches New Tool
Google is launching a tool to assist advertisers with self-upgrading their Local and Smart Shopping campaigns to Performance Max. Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to...
How Brands Can Leverage TikTok
Are you thinking about leveraging TikTok for your brand? TikTok is a great channel to create attractive short videos. By employing filters, AR effects, soundtracks, and other features, you can generate engaging content on TikTok. Though the TikTok channel came up as...
META Launches Advertiser Success Centre
Meta has launched a new ad education platform, to help ensure that brands are able to make the most of their Facebook and Instagram promotions heading into the end of year push. Meta’s new ‘Advertiser Success Center’ mini-site includes dedicated sections on all of...
Facebook Ads Within WhatsApp Business Tools Coming Soon!
Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp's Business Tools. Facebook is working to make WhatsApp a more all-encompassing tool for personal and business use. it's also looking to provide more tools to promote brands on WhatsApp, in...
Using User-Generated Content on Instagram
Want to share your customers’ posts on Instagram? Wondering how to find and use their content without breaking Instagram’s Terms of Service? In this article, you’ll learn how to encourage people to create user-generated content (UGC), how to find UGC, and how to...
#Hashtags and the importance of using them
Hashtags are a crucial part of social media marketing. It is a great way of labeling and finding social media updates. It makes your content discoverable, and allows you to find relevant content from other people and businesses. The hashtag allows you to connect with...
Organic vs. Paid Social Media
Organic vs. Paid Social Media. How do they compare and why you should use both in your business. Here's the thing: You should use both. Social media marketing works best when you combine organic and paid tactics. What is organic social media marketing? Organic social...
E-Commerce Opportunities For Businesses
From startups to small businesses right through to big brands, there are a huge number of companies that can benefit from their own e-commerce website, where they can sell their own products or services. In todays competitive and convenience focused society, no longer...
The Importance Of Creative In Advertising!
Creativity can be defined as “the use of imagination or original ideas to create something”. In advertising, it is what brings meaning to brand messaging. People often think technology itself is the most important part in the tech world, but without creative there is...