The hashtag allows you to connect with and engage other social media users based on a common theme or interest. Indeed, hashtags help you to increase traffic on Facebook, LinkedIn, Twitter and Instagram.

Hashtags can increase awareness, getting your content seen by more people than just followers and increase your social shares. By simply incorporating #hashtags into your social media content, you can expand your reach and increase your audience.

Knowing how to use a hashtag is fundamental to your success on social media. Here you can find seven innovative ways to use hashtags in social media marketing.

Here are a few things to remember:

Keep it simple and relevant

Utilize trending hashtags

Use hashtag on multiple social media channels

Search the hashtag before you use it

Don’t over use hashtags

Be specific and unique