Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.

Earlier this year, Google announced it will sunset Smart Shopping and Local campaigns, as Performance Max offers the same foundational features.

Google will automatically upgrade campaigns to Performance Max around the end of September. However, advertisers are encouraged to upgrade their campaigns ahead of time.

Here’s what you need to know about the self-upgrade tool, including how to use it and when it will be available.

Using The Google Ads Self Upgrade Tool

You can access Google’s self-upgrade tool for Local and Smart Shopping campaigns from the Recommendations or Campaigns page or by clicking the link in a notification.

Upgrading is a simple one-click process. An example is shown below:

Historical campaign performance from your previous Local campaigns will carry over to your new Performance Max campaigns. Campaign settings like conversion goals, budget, creative assets, and bid strategy will also transfer.

After upgrading, Local campaigns will be set to “removed,” which means they can’t be edited or reactivated.

Availability

Google says the self-upgrade tool will roll out in phases throughout August and the beginning of September.

If you choose not to use the self-upgrade tool, Google will automatically upgrade your Smart Shopping and Local campaigns around the end of September.

Google will perform a second round of automatic upgrades in 2023 for campaigns that aren’t upgraded in September. This is to minimize disruption during the holiday season.

You can expect a notification from Google before your campaigns are automatically upgraded.

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The platform is grabbing the attention of the younger generation audience due to its authenticity. Many big brands are using TikTok to grow their presence and advance their engagement rate effortlessly. As an enterprise, you will have to TikTok to showcase your brand’s creative side to the audience. Many brands are using TikTok to build creativity and also uplift recognition online.

TikTok is experiencing higher growth as a marketing tool for brands. By effectively leveraging TikTok, many brands are reaping massive benefits. So, as a brand, you can use TikTok to advance your brand’s reach and upgrade your presence effortlessly. In addition, some brands use services such as TikTokLove to boost their exposure on the competitive TikTok pace.

In this article, we have listed some of the ideas that brands need to leverage while using the TikTok channel.

Come, let’s begin!

1. Create Genuine Content

TikTok is growing as an engaging platform, and it is gaining massive popularity across the globe. Due to its higher authenticity, the platform has a younger user base. With millions of users, the platform gained tremendous engagement worldwide. By generating authentic content, you can grab your target market’s attention effectively and maximize your engagement rate. Make sure that the content that you create is relevant to your niche. Many brands tend to buy TikTok likes to enrich their reputation seamlessly. Therefore, try generating innovative and unique content to grow your reach on the competitive TikTok channel.

2. Curate User-Generated Content

User-generated content is gaining a higher engagement rate on the TikTok platform. TikTok is an entertaining and fun platform to make creative content. For instance, the Nike brand brought an interesting approach. Their TikTok profile is filled with user-generated content. By leveraging UGC strategy, you can advance your brand’s visibility globally. Many big brands are utilizing the user-generated content strategy to maximize their brand awareness and build a loyal connection with their audience. TikTokLove helps you to boost your visibility and upgrade your brand’s engagement rate seamlessly.

3. Collaborate With Influencers

Influencers play an essential role in amplifying your brand’s engagement rate. By partnering with an influencer related to their niche, you can build a loyal customer base. Influencers create engaging content that attracts the audience and also builds a massive engagement rate. According to various surveys, the influencer’s suggestions are playing a great impact on the customer’s purchase decisions. So, make sure to work with influencers related to your brand’s niche and grow your engagement rate effortlessly.

4. Try Out TikTokLove Advertising

TikTok advertising is growing as a popular tool for brands and organizations. Many brands are leveraging the ads feature on TikTok to grab the attention of their target market effortlessly. Though the TikTok ads feature is still growing its visibility globally, many marketers are trying to use the feature to upgrade their engagement with their tremendous target market. Some brands are also reaping various benefits after using the TikTok app. As a brand, you can try out leveraging TikTok ad campaigns to boost your brand awareness and grow your engagement rate. Here are some of the advertising features on TikTok:

• Brand Takeover ads
• Hashtag challenges
• In-feed video ads
• Branded lenses

Final Thoughts

TikTok is gaining massive popularity across the globe. By leveraging the TikTok channel in a potential way, you can seamlessly uplift your visibility and engagement rate. Though TikTok came as a short-form video-sharing platform, later, it grew into an effective tool for potential marketers. As a brand, you can utilize the TikTok channel to upgrade your brand awareness and also maximize your engagement rate. By using TikTok, you can advance your reach and reputation flawlessly. By leveraging the above tactics, you can use the TikTok channel in an effective way for your brand and capture the attention of your audience.

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Meta’s new ‘Advertiser Success Center’ mini-site includes dedicated sections on all of Meta’s various ad tools and options, highlighting a range of tips, as well as links to further reading and resources to up your game.

Most of the info presented here is not new, as such, but it’s been grouped together within each section, making it easier to navigate to the most relevant info for your needs.

Follow the tab links and you’ll be taken through to more specific info sections on each element, including practical notes on how to improve your approach.

The Advertiser Success Center also includes links to Facebook Blueprint courses to further boost your knowledge, as well as Help center articles and links, which will ensure that you’re able to maximize your campaign knowledge.

And Meta really wants you to spend more money, with its ad business currently reeling from the impacts of Apple’s ATT update and the invasion of Ukraine. Both have had varying levels of impact, which look set to be a concern for Meta moving forward – and while it is still on track to bring in more than $100 billion in ad revenue this year, it needs that growth to fund its future Metaverse plans, while also meeting investor expectations.

Maybe, if it can improve marketers’ knowledge about ad targeting and approaches, that will help them generate better results, which will then bring more ad spend through continued investment and positive word of mouth.

As such, this could be an important initiative – and if you are looking to utilize Facebook and Instagram ads, it may well be worth a look.

You can check out Meta’s Advertiser Success Center mini-site here.

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Facebook is working to make WhatsApp a more all-encompassing tool for personal and business use. it’s also looking to provide more tools to promote brands on WhatsApp, in order to raise awareness of their connection options via message.

But there are no ads in WhatsApp, given ads in direct messaging threads have proven to be an unpopular option (and ads in WhatsApp Status have also been canned). So instead, Facebook’s looking to provide a new option for businesses on WhatsApp which will enable them to create Facebook promotions within their WhatsApp business tools, that then link back to their WhatsApp presence, tapping into the combined popularity of the two platforms.

To be clear, brands have long been able to create Facebook ads that link back to WhatsApp, they’ve just had to go through Facebook’s Ad Manager to do it. The new process, as you can see in this sequence, will provide that same functionality within WhatsApp itself, which is a significant advance for the platform’s promotional tools.

As explained by CNN, the process will make use of WhatsApp Business catalogs, in order to source product information for Facebook promotion.

“Business users will now be able to select an item from their catalog and quickly turn it into a Facebook or Instagram ad with a button directing viewers back to their WhatsApp profile.”

That will effectively open up new cross-promotional potential for businesses on WhatsApp – though its value, of course, will be limited to how many people within your target market are using both apps.

Which, in most western nations, is a lot. For example, WhatsApp reportedly has around 70 million users in the US, while Facebook has more than 200 million, so the crossover between the two would be significant. But in India, it’s a slightly different story.

WhatsApp is hugely popular in the Indian market, with some 459 million active users, while Facebook, by comparison, has 320 million Indian users. That’s still enough to make India Facebook’s biggest user market, but that also means that a lot of Indian WhatsApp users are not reachable via Facebook.

Facebook, ideally, would like to capitalize on the popularity of WhatsApp with its new business tools in the Indian market specifically, but this new cross-promotional process may not provide the ultimate answer on this front.

But still, it’s another tool for promotion, which will help to drive more people to your WhatsApp presence. And if your audience sees high take-up on both apps, it could be a good way to boost your WhatsApp business process, and as the app’s eCommerce tools continue to evolve, that could become a more significant consideration.

Already, according to Facebook, more than a million businesses are using click to WhatsApp ads on Facebook, so there’s clearly a demand, and it may well be a powerful promotional opportunity to add into your digital marketing mix.

Facebook says that the new option will be launched soon.

The post Facebook Ads Within WhatsApp Business Tools Coming Soon! appeared first on Invert Media.

In this article, you’ll learn how to encourage people to create user-generated content (UGC), how to find UGC, and how to legally share it.

Why Use User-Generated Content on Instagram?

Before diving into how to take advantage of UGC on Instagram, let’s quickly break down what it is exactly. UGC is simply content created by other people that’s about your product, service, or brand. On Instagram, you may be tagged in, @mentioned in, or sent the content created by somebody else. It’s usually your customers creating the content but it could also be potential customers or your audience in general.

So why should you use UGC? First of all, it’s content you don’t have to create. Someone else does the work and you get to add it to your content calendar. Second, UGC shows your brand from your customer’s perspective, not yours, which can be more validating and trustworthy to your audience.

How do you determine what makes good UGC content for your brand? When the content matches your brand’s tone, style, and colors, it’s a winner. And when the content highlights the benefits of your product or positive aspects of your brand, you definitely want to use it.

One of my favorite examples of brands that use UGC on Instagram is GoPro. GoPro uses 100% UGC on their Instagram accounts. They don’t create a single piece of content, and yet their whole Instagram feed is cohesive, on-brand, and speaks to the power of their audience.

#1: Encourage Your Instagram Audience to Share UGC

To get people to create UGC for you, you want to encourage them to use your branded hashtag and/or @mention you in Instagram content about your brand.

Include your branded hashtag front and center in your Instagram bio to make it more visible to your audience.

In addition to your bio, you could include the hashtag and/or your username on receipts or packaging with a little reminder to your customers to post to Instagram and tag you.

If you have a physical location for your business, use signage or even set up selfie stations to encourage people to take photos and tag you. You can also run contests or giveaways with UGC as an entry requirement to qualify.

#2: Select the Right UGC to Share on Instagram

Once people start sharing UGC on Instagram, you may be wondering where to find it. If you use a branded hashtag, check the hashtag regularly to see what content people are creating about your brand.

If your customers @mention you, you’ll have an immediate notification that someone has created content about your brand. You may also want to use a social listening tool that will source your brand name, mentions, or hashtags across social media to find content that people are creating.

When it comes to choosing what UGC to share, be selective. Choose the right content that works for your brand and conveys the message you’re creating and edit colors or add filters if needed to match your account aesthetic. Don’t share things that aren’t aligned with your brand voice, tone, and style.

Also be wary of sharing posts with children in them, unless your brand is targeting parents of children. Many parents don’t like the idea of their children’s images being shared online publicly.

If the content includes alcohol or any other controlled substance, make sure you have confirmation that everyone in the post is over the legal age of use.

#3: Request Permission to Share UGC on Instagram

Once you’ve decided what UGC you want to share, you’ll need to get written permission before reposting it. If you don’t, you could get sued for any revenue proven to be generated by that post.

For a feed post, you can ask for permission via a comment on their post or send them a direct message (DM). Let them know that you like their post and would like to share it to your Instagram account. Then ask, “Do we have your permission to use it?” Once you have permission, you can post the content to your account but you should still @mention and/or tag the original creator.

Sharing stories is a bit of a gray area but considered safe because it retains the original content in the share so explicit permission isn’t required in the same way. However, I still encourage it.

If you’re in doubt about re-sharing a certain piece of content on Instagram, you can always DM the original content creator to see if it’s okay. But generally, if people are tagging you in their content, they’re open to it being shared.

#4: Share UGC to the Instagram Feed and Stories

Now let’s talk about some of the tools you can use for sharing UGC in both Instagram stories and the feed.

For the feed, there are a number of free apps for reposting. These apps snag the original post, image, and caption and allow you to post the content to your own Instagram profile. They’ll also add a watermark with the original account’s username.

Using a screen capture for sharing UGC is increasingly common and easier than most reposting tools. This is perfectly acceptable as long as you have permission and still tag the original user.

As for Instagram stories, there’s the built-in sharing feature that allows you to share stories you were tagged in directly to your own stories. If you weren’t tagged in the story, it’s not easy to simply repost that story to your own. Or you’d have to do a screen grab of the photo or video and get explicit permission from that content creator to post it since you’re not using the native in-app sharing tool.

Conclusion

Content creation is hard and can be time-consuming, especially on visual platforms like Instagram. That’s where UGC can help. Sharing content from your customers and prospects can be an amazing way to share valuable content with your audience, showcase customer stories, and connect with your audience.

The post Using User-Generated Content on Instagram appeared first on Invert Media.

Here are a few things to remember:

Keep it simple and relevant

Utilize trending hashtags

Use hashtag on multiple social media channels

Search the hashtag before you use it

Don’t over use hashtags

Be specific and unique

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What is organic social media marketing?

Organic social media marketing is marketing that you don’t pay for, for others to see, like a Facebook newsfeed post, a tweet or Instagram post that you don’t put any money behind.

What is paid social media marketing?

Paid social media marketing — a.k.a. social media advertising — refers to putting money behind social media posts to reach more people, either by running dedicated paid posts as ads or promoting existing organic posts that has already been posted to your social media pages. The biggest perk of paid social media is reaching a larger audience. With organic social, your reach is limited to your followers and who they share your posts with. Paid social media lets you target more people, often with ultra-specific targeting tools like Facebook Custom Audiences. The ability to reach your target audience is likely why over 62% of marketers say that paid social media advertising has been at least somewhat effective for their business.

Should you use organic or paid social media marketing?

To get the most out of social media, your social media marketing strategy should include a mix of both paid and organic social.

At the end of the day, it’s all about doing what’s right for you and your business, not about following a strict recipe for success. Whether you do organic or paid advertising, start small and keep your head up. It might take a while to see the results you want, but you’ll get there.

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In advertising, it is what brings meaning to brand messaging.

People often think technology itself is the most important part in the tech world, but without creative there is no way to create meaningful connections with your customers.

It has been said that the best way to be noticed in the midst of advertising “noise” is to be compelling. And the most compelling ads are the ones that grab and maintain your audience’s attention.

The rest just get lost in the eternal abyss – the internet! Advertising without creative is like a key without a lock; one is simply not effective without the other.

A few things to remember:

• Creative = personalization
• Creative = brand recognition
• Creative = storytelling
• Creative = engagement

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